If you're a mom, you're doing one of the most difficult jobs imaginable. If you're a mom who's also running a business, you're an even higher achiever.
Many moms have found that being home to raise the kids (truly a most-important endeavor if ever there was one) doesn't mean you can't do even more to "bring home the bacon" if that's what you want.
One of the strengths and key attractions of a mom-based business is its story. Customers are attracted… even more when they understand and support the reason for the business
In fact, many moms have discovered that their abilities to juggle kids, chores, and all manner of errands in and outside of the home gives them the multi-tasking and on-their-feet decision-making skills most businesses covet.
So if you're a mom who's running a business, it's time you establish your "brag book." No, not the one that shows the kids and their activities, but the one that lets your customers know just how much you know about your business. Here's how you, as a mom, can brag in ways that your customers will love.
You're already a superstar
Let's start with what a mom is.
- She's a giver—of life, love and perpetual optimism.
- She's a doer—tending to even the smallest needs to ensure everyone and everything she watches over are properly cared for.
- She's a survivor—anyone who underestimates her resolve to achieve, succeed and withstand is a fool.
If we're absolutely honest, a good mom is a many-armed wonder, a deeply caring inspiration and a resolutely committed nurturer. While that might sound like flowery sentiment that fills greeting cards, it's not. It's the sort of real attributes that propel a mom each day. And when that same nurturing is applied to another passions—a business, perhaps—it's just as likely she'll make that flourish, too, for the benefit of others.
A mother instinctively knows how to bring something into being and care for it as it grows. That same instinct is present as she starts and sustains a business venture that will benefit her, her family and any others for whom she genuinely cares.
Tell us why you do it
So it's time to brag about your business, Mom. It can be a compelling story to share, why you started your business, how you got the idea and how you've been able to manage it while raising a family. Your customers will have questions, so proudly answer them:
Knowing that her customers need to make smart choices and spend wisely, a mom running a business can offer that guidance
- Did you start your business from a need to provide for your family?
- Did you start it as a service to other moms who might need a mom's solution to a shared problem?
- Did you start your business to serve as an example to your family and other moms?
One of the strengths and key attractions of a mom-based business is its story. Customers are attracted to products and services, but they're attracted even more when they understand and support the reason for the business and the challenges the business owner has overcome to succeed. This should be page 1 of your brag book.
Chicken soup for your sales
Moms seem to make everything better, don't they? They temper tummy aches with gentle rubs. They make a boo-boo stop stinging with a spray of Bactine and a soothing pat. They chase away fears by showing us their confidence that nothing can get us if we don't want it to. They can do this, and more, in business, too.
A mom knows there's doubt when it comes to choosing products and spending money—after all, they usually manage the household budget. Knowing that her customers need to make smart choices and spend wisely, a mom running a business can offer that guidance and assurance in a naturally caring and confident way.
And if something turns out to not be quite right, a mom can take the steps to make it right for those she's been caring for (in this regard, her customers). As a mom, then, provide that reassurance in your business policies, product descriptions and customer correspondence. Fill in your brag book with the kind of information and explanation that proves to customers your approach is inarguably designed with their best interests in mind.
Use that soothing style you offer your family with your "extended family," aka your customers. It will make a difference to them, and you'll enjoy that feeling of having soothed whatever is troubling them, one transaction at a time.
Punctuate every page of your business brag book with your heartfelt sentiments, customer testimony, and hopes and expectations for your business
Hugs and kisses
Some have said that what you do isn't work if you do it with love. Well, that's not to suggest that being a mom—a loved occupation for many—isn't work; it is. But when a mom gives of herself, even to the point of denying herself for the sake of her family, her work takes on a higher level of impact and importance.
Moms running businesses can take that same sense of regard and responsibility to their work, providing a unique experience for their customers, one that leaves patrons feeling, well, loved. Punctuate every page of your business brag book with your heartfelt sentiments, customer testimony, and hopes and expectations for your business that will make your piece of the world a better place.
Moms have the special ability to give care and confidence to those they look after. If you're a mom who's running a business, you're doing something truly remarkable and it's OK to tell others. Not only might you give that extra assurance that convinces customers to buy from you, but you might also inspire others to reach farther than they thought they might have dared.
You're showing them the way and, for that, you should proudly brag about all that you do.