If you have sold on eBay for any length of time, you have probably seen the option to promote your listings. Here is what it actually does, the two ways to run it, and why it is worth handling right inside Auctiva instead of jumping over to eBay.
Two ways to promote
General is cost-per-sale. You set your own rate, and you only pay when the item sells after a buyer clicks your ad. Priority is cost-per-click. It puts your listings in the very top slot of search, and you pay for the click whether or not it turns into a sale. Most sellers start with General to test the water, then add Priority when they want to compete for that top spot.
Why manage it here instead of on eBay
You could set this up directly in eBay Seller Hub. But then you are running one business across two dashboards. Your listings live in Auctiva, your inventory lives in Auctiva, your orders live in Auctiva, and your ad campaigns end up somewhere else. Managing Promoted Listings inside Auctiva keeps everything in one place, so you are not logging into a second site just to check how an ad is doing.
John Nash is a marketing and eCommerce leader with nearly two decades of experience helping SaaS, retail, and online commerce businesses grow. He currently leads marketing across a portfolio of technology companies, including Auctiva, and has held leadership roles spanning demand generation, digital marketing, subscription growth, and eCommerce. John holds a B.A. in Political Science from UC Davis and an M.S. in Marketing from National University, and his experience also includes building and operating his own eCommerce ventures. His perspective combines hands-on experience as an online seller with years of helping technology companies better serve the businesses that depend on them.
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